Press

Presse release

Paris and New York, 17 March 2017

PILI POP LABS launches Pili Pop Français, the French edition of its award-winning method and opens its New York office.

PILI POP LABS, the leading startup in mobile language learning for kids, announces the release of Pili Pop Français to celebrate the 2017 French Language Week. The new application, available on iOS and Android, helps children aged 5 to 10 to learn French while having fun.

The Paris-based startup also announces the opening of its New York office to accelerate its international development which already represents more than 60% of the company’s turnover.

Based on an innovative and recognized method
Created by language experts, the Pili Pop method has been described as “a remarkable educational initiative” by Apple and has already helped more than 700,000 children to learn a foreign language. The defining feature of the Pili Pop method is the focus on oral practice thanks to a unique speech recognition engine tailored for kids. Children get used to speak in a foreign language at home on a daily basis.

Learning French while having fun
Pili Pop Français helps children recognize and learn everyday life words in French thanks to fun and motivating activities. No prior exposure to French is needed. In the app, they meet the Pilis, kind and curious aliens that travel across the world while learning languages.

New activities are available every month to motivate children to practice in the long term. Thanks to the Pili Report, parents can very easily follow their children’s progress in Pili Pop and help them in their learning.

Opening of the New York office
Pili Pop Labs is happy to open its second office in New York City to accelerate the international expansion of the company. Elsa Prieto, co-founder and CTO of Pili Pop Labs moved from Paris to New York to lead the new office.

“As a French company, we wanted to offer a French learning app to children for a long time. Thanks to Pili Pop, a child from anywhere in the world can now discover French, Spanish as well as English. Our New York office will help us to be closer to our young American users and make them re-discover the joy of learning a second language.” adds Elsa Prieto, co-founder of Pili Pop Labs.

The Pili Pop Français mobile app is available today on iOS and Android:
iOS : https://itunes.apple.com/app/id1193775004
Android : https://play.google.com/store/apps/details?id=air.com.swasa.PiliPopFrench
2 free themes then 3 subscription plans ($9.99 / 1 month, $39.99 / 6 months, $59.99 / 12 months)

One subscription gives access to Pili Pop Français, Pili Pop English and Pili Pop Español and up to 5 devices for the whole family.

About Pili Pop Labs

Pili Pop Labs is a Paris and New York based company specializing in language learning for children, founded by Elsa Prieto, Soiny Duval and Eugene Ernoult. Since 2012, the mission of Pili Pop Labs has been to help children around the world to become bilingual by discovering the pleasure of learning a foreign language. Pili Pop Labs is part of the Unique Heritage Media group, a media group dedicated to the youth and to their entourage.

Contact

Nicolas Rusher - Agence Antidox - nicolas.rusher@antidox.fr - 06 63 05 72 73