Our Spicy 2014 Retrospection

Screen Shot 2015-01-12 at 11.58.14

What? Is 2014 already over? What happened?

2014 has been a rough year for us. During the first part of the year, we took a step back to think about what would be the next steps. We asked for feedbacks from kids, parents, mentors, friends. We looked at our metrics. We headed for one direction, and a few days later, we were somehow convinced we were wrong. This was the time needed to admit that we had to make a big change to our app, and that decision is always hard to make. So… let’s say it… we PIVOTED! Well, kind of. We kept the best parts of Pili Pop, got rid of the rest, and mostly started from the beginning. We took 3 months to elaborate the new features, another 3 months to design, develop, and finally one month to do a public beta in Belgium.

So that’s for the summary, now here is a small list of what really happened and what we’ve achieved this year:


  • We launched a new application on October 9th, with 5 levels, 30 activities, a whole new interface and new features. And we gave birth to the Ti’Pilis!
  • We released one new level per month since, with 6 activities each, and we plan to keep that pace during the whole year.
  • The new Pili Pop launch was an international success: we’ve reached 130,000 downloads, and 82% of them are coming from outside of France.
  • Pili Pop was part of an experimentation in schools, and we had awesome feedbacks from teachers.
  • We announced Pili Pop Elvish here, but we are still negotiating the copyrights with Tolkien.


  •  Apple selected us as one of the remarkable pedagogic initiative made in France in their iClass magazine targeted at schools.
  • We had a crazy press coverage with RTL, le Figaro, Télématin, BFM TVle Point, some press in Spain, or in Italy, and even on Ecuadorian TV!
  • We organized a launch event for our new app, invited kids, parents, journalists.
  • We did our first video shooting, with the kind help of our friend from Les Films de la Traversée, and you can see the result here.
  • We did NOT change our brand name this year ;-)


  • We started working more with freelancers: Jocelyn, Leslie as graphic designers, Guitty and Dorian as animators. Let’s not forget Sylvain, our sound designer, who’s working with us since the beginning.
  • We hired Line as a Communication Manager but it didn’t last as long as we wanted. Hiring is definitely the hardest challenge in a startup!


  • Our revenues doubled, and had a constant growth since September. Here is what it looks like:

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  • We now have an Instagram account, follow us!
  • We were in the top 3 of the Paris Demo Day, selected by a top notch jury composed of Jeff Clavier, Robert Scoble etc…

Another year of hard work, intense learning, laughs and stress, another roller-coaster ride! We already bought our ticket for 2015, with lots of new challenges ahead. This post is already too long, so we just want to thank all the crazy ones supporting us in many ways. See you next year!

Elsa, Soiny and Eugène

PS: I started writing this article a few days ago, and 30 minutes later, we started hearing continuous sirens. Terrorists had just killed 12 people at Charlie Hebdo’s offices, just a hundred meters away from ours. The beginning of a series of attacks that lead to a total of 17 victims. We want to send our deepest thoughts to the families, friends, colleagues of the victims. Last Sunday, we were proud to be French.

  6 comments for “Our Spicy 2014 Retrospection

  1. Greg
    January 12, 2015 at 2:33 pm

    Congrats to you all! It’s a pleasure to watch such a wonderful app grow year by year!
    I wish you all the best for 2015, even if it started with a horrible event that happened so close from you guys!
    Keep up the good work!

    • Pili Pop Labs
      January 13, 2015 at 1:56 pm

      Thank you Greg!

  2. Abby
    January 12, 2015 at 3:03 pm

    Fantastic blog post guys. I am so happy to hear about Pili Pop’s successful year, the app definitely deserves all the praise it has received from press and people alike. I am equally very saddened by the recent events that happened very close to Pili Pop’s HQ, and I thought of you all when I saw it on the T.V. as I instantly recognised where it was taking place. Hope you are all well.

    Here’s to a prosperous 2015!

    • Pili Pop Labs
      January 13, 2015 at 1:57 pm

      Thank you Abby! We hope you’re well too!

  3. January 12, 2015 at 5:06 pm

    Love it ! What a great year.. And it’s only the beginning :)

    • Pili Pop Labs
      January 13, 2015 at 1:57 pm

      Thanks Alexandre, Happy New Year to you too!

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