What? Is 2014 already over? What happened?
2014 has been a rough year for us. During the first part of the year, we took a step back to think about what would be the next steps. We asked for feedbacks from kids, parents, mentors, friends. We looked at our metrics. We headed for one direction, and a few days later, we were somehow convinced we were wrong. This was the time needed to admit that we had to make a big change to our app, and that decision is always hard to make. So… let’s say it… we PIVOTED! Well, kind of. We kept the best parts of Pili Pop, got rid of the rest, and mostly started from the beginning. We took 3 months to elaborate the new features, another 3 months to design, develop, and finally one month to do a public beta in Belgium.So that’s for the summary, now here is a small list of what really happened and what we’ve achieved this year:
- We launched a new application on October 9th, with 5 levels, 30 activities, a whole new interface and new features. And we gave birth to the Ti’Pilis!
- We released one new level per month since, with 6 activities each, and we plan to keep that pace during the whole year.
- The new Pili Pop launch was an international success: we’ve reached 130,000 downloads, and 82% of them are coming from outside of France.
- Pili Pop was part of an experimentation in schools, and we had awesome feedbacks from teachers.
- We announced Pili Pop Elvish here, but we are still negotiating the copyrights with Tolkien.
- Apple selected us as one of the remarkable pedagogic initiative made in France in their iClass magazine targeted at schools.
- We had a crazy press coverage with RTL, le Figaro, Télématin, BFM TV, le Point, some press in Spain, or in Italy, and even on Ecuadorian TV!
- We organized a launch event for our new app, invited kids, parents, journalists.
- We did our first video shooting, with the kind help of our friend from Les Films de la Traversée, and you can see the result here.
- We did NOT change our brand name this year ;-)
- We started working more with freelancers: Jocelyn, Leslie as graphic designers, Guitty and Dorian as animators. Let’s not forget Sylvain, our sound designer, who’s working with us since the beginning.
- We hired Line as a Communication Manager but it didn’t last as long as we wanted. Hiring is definitely the hardest challenge in a startup!
- Our revenues doubled, and had a constant growth since September. Here is what it looks like:
- We now have an Instagram account, follow us!
- We were in the top 3 of the Paris Demo Day, selected by a top notch jury composed of Jeff Clavier, Robert Scoble etc…
Another year of hard work, intense learning, laughs and stress, another roller-coaster ride! We already bought our ticket for 2015, with lots of new challenges ahead. This post is already too long, so we just want to thank all the crazy ones supporting us in many ways. See you next year!Elsa, Soiny and Eugène
PS: I started writing this article a few days ago, and 30 minutes later, we started hearing continuous sirens. Terrorists had just killed 12 people at Charlie Hebdo’s offices, just a hundred meters away from ours. The beginning of a series of attacks that lead to a total of 17 victims. We want to send our deepest thoughts to the families, friends, colleagues of the victims. Last Sunday, we were proud to be French.