Our Spicy 2015 Retrospection
And here is our third edition of our annual retrospection! Three times, it’s starting to look like a tradition! This year again, we’ve worked hard, we’ve tried many different things and we’ve learnt a lot. We’re starting to accept the fact that making apps for kids is tough. 2015 has been the year when many of our fellow kids app developers dramatically changed their strategies, and I think 2016 will be full of surprises. Let’s hope they’ll all be good! In the meantime, here is a small list of what really happened and what we’ve achieved this year:
- We’ve reached the 500 000 downloads milestone! And not only you downloaded our apps, but you used them more than 4.3 millions times!
- We’ve been in the top 10 grossing app for kids in France for nearly half of the year and often number one. Some may think it’s good news…
- We’ve released 12 themes, 36 activities, and managed to keep our pace of one theme per month. Lots of updates, lots of crazy experiences with Apple’s Review Team.
- We’ve launched My English Summer in collaboration with Glee Club, and shared great activities and videos to learn English at the beach throughout the whole summer.
- We’ve launched Pili Pop Español and offered it to all our Pili Pop English subscribers.
- We’ve answered to more than 1000 emails from our users, because helping you enjoy Pili Pop is our top priority!
MARKETING / COMMUNICATION
- We had some TV coverage : BBC, M6 and M6 again, BFM TV, Widoobiz, Frenchweb
- We also had great press coverage with Le Figaro Madame, Elle, Marie France, Capital, Atlantico, Il Fatto Quotidiano and others!
- We’ve attended great events like Super Julie‘s, Startup For Kids, Kidexpo, and we were selected to exhibit to the UNESCO Mobile Learning Week
- We’ve tried to create more content on our blog targeted to parents, about animated movies, coding for kids, online advertising and many more.
- Team didn’t grow as much as we needed this year, as we had to keep expenses to the minimum. We’re almost professional bootstrappers!
- We worked with two great interns though, Sabrina as an illustrator and Patricia as a communication manager and official internal Parmigiano reseller.
- We also worked with Julien who did a great job interviewing parents about their needs concerning apps and education.
- We were selected to YC and ImagineK12 interviews! It’s been a really intense and mind-blowing experience, and we got a small glimpse of Silicon Valley’s very particular mindset. We came back empty-handed… but suntanned!
Our fancy terrace in Mountain View
- We’ve been invited to Barcelona and spent a few days mixing business, tourism and great food.
- We won the Tell Us Award at Futur en Seine, celebrating startups making a difference in modern education.
Making a difference in education is really one of the top goals we want to achieve. We know from facts that it’s easier for kids to learn a language, and we’re deeply convinced that technologies can help them make the most of their gift. We also think that learning new languages helps being open-minded about other cultures and that’s something we would like to encourage, particularly after what happened this year in France. We wish you a very good and spicy year, and we want to thank again each one of you who helped or encouraged us in any way.
Elsa, Soiny and Eugène